Tracking your Email Campaigns!

Attachment: An attachment is like adding a picture or a file to your email to share with someone. It could be a photo, a video, a song, a document, or a folder with lots of files inside it.

Autoresponder: An autoresponder is a tool that can send a message back automatically when something specific happens. For example, if you send an email to a certain address, you might get an automatic reply back.

Base64: Base64 is a way to change special computer files into text that can be sent in an email.

Blacklist: A blacklist is like a list of bad email addresses. When you send an email, it’s checked against this list to make sure it’s not spam.

Blind Carbon Copy (BCC): When you use BCC, you’re sending an email to someone without letting the other people see their email address. It’s like a secret copy of the email.

Body Message: This is the main part of an email where you write your message. It doesn’t include things like who you’re sending it to or the subject.

Bounce Rate: The bounce rate is how often your emails don’t reach the person you sent them to. If they bounce, it means something went wrong, and the email couldn’t be delivered.

Call-to-action: A call-to-action is like a button or a link in an email that tells you what to do next. It might say “click here” or “buy now.”

CAN-SPAM: CAN-SPAM is a law about emails. It says that companies have to follow rules when they send commercial emails, and people can choose not to get them anymore if they want.

Carbon Copy (CC): When you CC someone on an email, it means you’re sending them a copy of the email, but it’s not the main one. It’s like keeping them in the loop.

Click-through Rate: The click-through rate is how many people click on links in an email compared to how many got the email. It shows how interesting the email is.

Content: Content is everything you put in an email, like the words you write, pictures, and links. It’s what makes up the message you’re sending.

Deliverability: Deliverability is how likely it is that your email will actually end up in someone’s inbox and not get lost or marked as spam.

Domain Name System (DNS): DNS is like the internet’s phone book. It helps computers find websites and email addresses by turning their names into numbers.

Domain Message Authentication, Reporting, and Conformance (DMARC): DMARC is a way to make sure emails really come from who they say they do. It helps stop bad guys from pretending to be someone

else.

Domain Name: A domain name is like the address of a website or email. It comes after the @ symbol in an email address.

DomainKeys Identified Mail (DKIM): DKIM is a way to make sure emails aren’t changed as they travel across the internet. It adds a special signature to each email.

Double Opt-in: Double opt-in is when you have to say yes twice before you start getting emails. First, you sign up, and then you confirm by clicking a link in an email.

Email Account: An email account is like your mailbox on the internet. You use it to send and get emails.

Email Address: An email address is like your online name where people can send you emails.

Email Authentication: Email authentication is like showing your ID to prove you’re really you. It helps stop bad emails from getting through.

Email Automation: Email automation is like having a robot that sends emails for you automatically. It’s handy for sending the same message to lots of people.

Email Campaign: An email campaign is like a series of emails all about the same thing. They might be sent out over a few days or weeks.

Email Client: An email client is like a special program or website where you read your emails, like Gmail or Outlook.

Email List: An email list is like a collection of addresses that get the same emails. It’s handy for sending messages to lots of people at once.

Email Marketing: Email marketing is like using emails to tell people about your business or products.

Email Message: An email message is like a letter you send to someone online. It can have pictures or files attached.

Email Recipient: An email recipient is like the person who gets the email you send.

Email Server: An email server is like a big computer that stores and sends emails for you.

Email Service Provider (ESP): An ESP is like a company that helps you send emails to lots of people at once.

Email Templates: Email templates are like ready-made designs you can use for your emails. They save time and make sure your messages look good.

Event-triggered Email: Event-triggered emails are like messages that get sent automatically when something happens, like your birthday.

File Transfer Protocol (FTP): FTP is like a way to send files over the internet.

Hard Bounce: A hard bounce is like when an email can’t be delivered because the address is wrong or doesn’t exist.

Header: The header is like the top part of an email that shows who sent it and who it’s for.

HyperText Markup Language (HTML): HTML is like a special language used to make websites and emails look fancy.

Informational Email: An informational email is like a message that tells you something new or interesting.

Internet Message Access Protocol (IMAP): IMAP is like a way to read your emails from anywhere on the internet.

Internet Service Provider (ISP): An ISP is like a company that gives you access to the internet.

IP Address: An IP address is like a unique number that identifies your computer or phone on the internet.

List-unsubscribe: List-unsubscribe is like a button you can click to stop getting emails from a certain sender.

Mail-merge: Mail-merge is like a way to send the same email to lots of people, but it looks like it was just for them.

mailto: mailto is like a link you click to start writing an email.

Multipurpose Internet Mail Extension (MIME): MIME is like a way to send special kinds of files in emails, like pictures or videos.

Newsletter: A newsletter is like a regular email that tells you about new stuff from a company or person.

Open Rate: The open rate is like how many people read your email compared to how many got it.

Opt-in: Opt-in is like saying yes to getting emails from someone.

Opt-out: Opt-out is like saying no to getting emails from someone.

Personalization: Personalization is like making an email feel special by using someone’s name or other details.

Phishing: Phishing is like when someone tries to trick you into giving them your personal information through email.

Plain Text: Plain text is like a simple email with just words, no pictures or fancy stuff.

Post Office Protocol (POP): POP is like a way to get your emails from your email server to your computer.

Promotional Email: A promotional email is like a message that tries to sell you something.

Public Key Cryptography: Public key cryptography is like a way to keep emails safe by using special codes.

Request For Comments (RFC): RFC is like a document that explains how things on the internet work.

Reverse DNS Lookup: Reverse DNS lookup is like finding out the name of a website from its number.

Routing: Routing is like sending an email to the right place.

Segmentation: Segmentation is like dividing up your email list into groups based on things like age or interests.

Sender Policy Framework (SPF): SPF helps stop spammers from pretending to be you when they send emails. It checks if emails really come from your authorized servers.

Signature: A few lines after the sender’s name at the end of an email. It might have the company name, a message, or contact info.

Simple Mail Transfer Protocol (SMTP): This is how emails move from one account to another. It’s like a road map for emails to travel from sender to receiver.

Soft Bounce: When an email can’t be delivered temporarily, often because the receiver’s inbox is full or the server is down.

Spam: Junk emails you don’t want, usually sent to many people at once.

Spam Filters: They check emails to see if they’re junk or harmful. They help keep your inbox clean.

Spam Folder: A special place where unwanted emails go so they don’t clutter your inbox.

Spam Traps: These are fake email addresses used to catch spammers.

Spammers: People or groups who send lots of unwanted emails.

Spoofing: Tricking someone into thinking an email is from someone they know, to get personal information.

Subject Line: The first line of an email, telling you what it’s about.

Subscribe: When you sign up to get emails from someone or a business.

Transactional Email: Automated emails about a purchase or account activity.

Unsubscribe: When you decide to stop getting emails from someone or a business.

Whaling: A special kind of phishing scam aimed at important people to get valuable info.

Whitelist: A list of safe email addresses.

Worm: A harmful computer program sent through email attachments that spreads by itself.

First of all, we need to track how many emails were delivered. For domains with great health this would indicate >90% emails hitting the inbox.

Any other metric would be decided based on emails delivered and not emails sent.

Next would be how many emails were opened?

Now this is a bit skewed in most cases. Most softwares gives out inaccurate numbers on Open rates.

This is how one of my campaigns looked like (ReachInbox!)