So, what is Spintax?

Spintax is a special format used to make different versions of a piece of text. People often use it in content marketing and SEO to create many unique articles, blog posts, or product descriptions. But here, we will talk about using it for emails, especially cold emails.

Spintax lets you create many versions of a message by changing certain words or phrases with synonyms or different options. This way, you can make unique and personalised messages for different people without writing each one from scratch. Spintax can create several versions of the same written message by replacing words and phrases with their synonyms or other terms that have the same meaning.

For example, instead of writing,

“Hi [Name], I hope this email finds you well,”

you can use Spintax to create versions like,

“Hey [Name], I trust this email finds you in good spirits,”

or,

“Greetings [Name], I hope this message reaches you at a good time.”

The spintax format uses curly brackets and pipe characters to indicate words or phrases to rotate. This allows for the creation of multiple unique variations from a single template.

Should You Use Spintax?

Email providers check the content similarity across your emails. Even if you vary personal information, your emails can still sound 95% similar. No matter how warmed up your inbox is, email clients might flag your emails as spam, and fewer leads will receive them. Spintax helps in creating content variation, which is essential for keeping content relevant and keyword-rich.

Best case scenario: your emails land in the Promotions inbox.

The very purpose of Spintax is to create unique content for each recipient on your email list and help you avoid being flagged as a spammer by Google, other major mail providers, and spam filters. Spintax generates unique variations of the original content, which helps in avoiding duplicate content penalties in SEO.

Apart from improving your sender reputation, here are some reasons to use spintax in your cold emails.

1. Deliverability Spintax helps improve deliverability by randomising your email content, avoiding spam filters, and ensuring your emails reach your prospects’ inboxes, even when sending bulk emails.

2. Personalization: Want to make your emails stand out? Spintax lets you personalise your greetings, intros, and sign-offs with different versions of words or phrases, making your emails more unique!

3. Multiplier Effect The more Spintax you use, the more email variations you can generate. For example, tools like Saleshandy can create unique and personalised email content for each recipient using Spintax, generating up to 54 different variants of cold emails from one piece of content.

When you look at these benefits, it’s clear that Spintax matters. Many dedicated cold outreach platforms support Spintax and are investing in it, which suggests its importance.

Some people argue you don’t need Spintax, and they’ve run great campaigns without it. While that’s possible, using Spintax can make your emails more effective with less effort.

4 Benefits of Using Spintax in Cold Email Campaigns

Spintax improves email deliverability in several ways:

1. Reduced Spam Likelihood: By creating unique email variations, Spintax decreases the chance of your emails being marked as spam.

2. Increased Personalization: Adding recipient-specific information, like their name or company, makes emails feel more personalised and engaging.

3. Testing Variations: Spintax allows you to test different email versions to find the most effective ones, optimising your campaign.

4. Avoiding Spam Triggers: Spintax helps you avoid repeating words that may trigger spam filters.

By using Spintax, your emails are more likely to land in recipients’ inboxes because email service providers see varied content and deem it less likely to be spam. Personalised emails with Spintax encourage recipients to read and take action. You can also test different versions to see which gets the best response.

How Does Spintax Work?

Spintax is a simple but powerful tool. It starts with a { and ends with a }. Each option inside is separated by a |. Here’s what it looks like: